Facts About Cape May Midatlantic Center for the Arts Humanities
(CAPE MAY, NJ) -- The Mid-Atlantic Center for the Arts & Humanities (MAC) has appear that the organization will launch a new brand that includes a new name, logo and website equally of March 27 at 5:00pm. The new website will exist launched on April i.
Part of its 50th anniversary yr celebration, MAC announces its new proper noun "Cape May MAC (Museums+Arts+Culture)" and will proceed to launch elements of the new brand, culminating in the launch of the organization'southward new website on Apr 1.
The brand launch was originally planned for a reception the evening of March 27 at the opening of the organization'south Carroll Gallery Showroom, "50 Years of MAC." The showroom opening is postponed, but it highlights and celebrates the rich history of the organization, telling the story of its crucial role in Cape May'due south fifty-yr Renaissance, as it helped and continues to propel the resort into one of the most popular and revered shore destinations in the nation. With the governor's orders related to COVID-19, instead, the launch will be made about, via e-mail to the organization'due south thousands of members first and via this notification to the media, via social media posts and via the switchover to a new website April one.
The re-branding was a concerted effort over ii years in the making. The process was led by Princeton Communications Strategies, Princeton, N.J., afterwards a dedicated search for branding consultants. The procedure involved numerous meetings and discussions which came from a strategic planning process begun in 2018. That process sought to solve several problems: Are people enlightened of how much MAC does in the community and if non, why not? Are we reaching everyone effectively who would exist interested in our tours, activities and events? Information technology was decided that the organization's 50th anniversary year was the perfect time to reinvigorate and reimagine the system's brand while retaining the best of its rich 50-year history. Thus, the new name "Cape May MAC (Museums+Arts+Civilization) pays homage to the organization's past as it retains the "MAC" with which so many are familiar but adds "Greatcoat May" as a means of emphasizing the organization's nucleus. The addition of (Museums+Arts+Civilization) is a new vision of the one-time acronym, with "MAC" now making perfect sense, and aligning with the organization's mission. "Museums" is plural, because the organization operates the Physick House Museum and because Cape May, itself, is a museum without walls that the arrangement interprets almost daily each year for thousands of visitors who accept one of Cape May MAC's numerous trolley tours through the Celebrated District.
The outcome is a fresh new look that brings the arrangement into the futurity, streamlining its messages and creating a new level of excitement for its programs.
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In 1970, the system was formed under the proper noun, Mid-Atlantic Center for the Arts (MAC) (later on "& Humanities" was added), when a group of passionate volunteers, through guile and grit, saved the historic 1879 Emlen Physick Manor from demolition, putting the metropolis on a path toward a cultural Renaissance. Cape May has evolved since and so from a repose shore town into a bustling and historically charming destination with rich cultural and artistic offerings. MAC'southward founders were aggressive, and its name ("Mid-Atlantic"), reflected their uncompromising and lofty goal: to make Cape May into a regional destination for culture, history and the arts, and preserve its celebrated integrity for generations.
Greatcoat May MAC's commitment to its mission and excellence continues full steam, with "cultural enrichment of the Cape May region" a continuing and key part of its not-for-profit mission. Not but "America's First Seaside Resort," Greatcoat May has evolved in the past five decades into a lively destination for history, civilisation and the arts, in large role thank you to the vision and dedication of Cape May MAC's founders. In addition to maintaining and interpreting iii celebrated sites, the Emlen Physick Estate, the Greatcoat May Lighthouse and the Earth State of war 2 Sentry Belfry, Cape May MAC offers trolley tours, house tours, walking tours, group tours, outdoor festivals, and a full slate of cultural events, attracting hundreds of thousands of visitors each yr.
Now, the organisation looks forward to the next 50 years alluring always more residents and visitors to be educated, enlightened, entertained and inspired by the beauty and history of this National Historic Landmark City.
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Source: https://www.newjerseystage.com/articles/2020/03/27/mid-atlantic-center-for-the-arts-and-humanities-officially-changes-name-to-cape-may-mac
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